Air New Zealand - Romance class

Air New Zealand has become famous in the industry for it’s controversial and humorous safety videos for it’s flights. Their videos quickly become viral sensations on the internet, with tens of millions of views on YouTube.

Their latest safety video , which curiously will only be seen online, rather than onboard, is a romantic love story, aimed strategically at the Chinese marketplace.

The video short is part of the New Zealand flag carrier’s romance-themed marketing campaign in China, which featured romance themed amenity kits and special fares. ANZ has been presenting New Zealand as an idyllic destination for couples, and follows on from the airline’s recent partnership with hit Chinese reality dating show You Are The One. Because Air New Zealand knows full well the viral pulling-power of its videos, this tale stars influential Chinese social media celebs Molly Wang and Solo Zhuang.

Perhaps it’s the fact this is indeed a ‘fake’ safety video , and hasn’t the exposure as some of their more successful campaigns, the ‘love story’ footage has currently received less than 10,000 hits since being launched at the beginning of August.