KLM - Create your own plane

KLM have recently joined the ranks of airlines that are tagging onto Disney’s latest film ‘Planes’ to help co-promote themselves and the film. Whilst last month, American were proud to announce they would be showing ‘Planes’ on their fleet first, and also featured their new livery in the film itself, KLM have now exclusively partnered with Disney in the Netherlands.

As part of the collaboration with Disney, two initiatives have been organized.

“Planes” will be pre-screened in a 3D drive-in cinema at Schiphol on September 28th. The KLM Netherlands campaign “Make your own plane” on planes. klm.com enables participants to design their own digital aircraft by changing the colors and shape, or decorating it with special accessories. The aircraft will then

be exhibited in an online gallery where visitors are able to vote for the most fun or interesting aircraft. The 100 most popular planes will win free entrance, together with 2 friends, to the pre-screening of “Planes” in the 3D drive-in cinema at Schiphol. Another event for children will also be held at a later date.

From November 1st “Planes” will be featured in the KLM Inflight Entertainment system. To help promote the competition, the KLM crew center has also recently been wrapped with a banner to promote the partnership between Disney and KLM. The banner and standalone website is also supported by more traditional poster campaigns at Schiphol airport.