LUFTHANSA - #fraspots, #pilotdiary, ich bin #deinberliner

Capturing the power of Instagram, a well used app during travel by passengers, Lufthansa has launched a series of campaigns that help promote the airline in a variety of subject matters.

Lufthansa launched its Instagram channel in June this year with the #DeinBerliner campaign : a platform to offer discoverers travel ideas or a look behind the scenes, because it is well-known that pictures say more than a thousand words. Currently, the airline has more than 4,000 followers on the web platform with the square photos.

#pilotdiary , contains a series of images created for Lufthansa through the eyes of an international commercial airline pilot to share his experience of the airline. A total of 39 photos chronicle the early mornings and

long flights of Philipp, a Senior First Officer on Lufthansa’s 747s. Jetting back and forth between Frankfurt and Los Angeles at the yoke of a new 747-8i, he snaps anything and everything—from a lunch over Greenland to a generic layover hotel room, and even a brief beach break—to essentially provide a full picture of life in the skies.

#fraspots , is another Instagram project that features two female Berlin bloggers who on 21st to 23rd August toured Frankfurt Airport and the city centre. Documented under the hashtag #FRAspots. Lufthansa wanted to provide its customers an entertaining way to look at their home base from a new perspective and offer inspiration for future trips to or via Frankfurt. The programme was decided by Facebook’s Lufthansa fans.