KLM - Gay getaway

While celebrating gay pride has becomes less and less of a controversial issue for brands, and much more a profitable enterprise, travel brands have gone the extra mile to cater to the growing global community. The Netherlands in particular is a bastion for the gay community, and even recently placed rainbow flags infront of governmental buildings as a sign of protest, during the Russian visit to the country.

It is no suprise then, that KLM, the Royal Dutch Airline, is adver tising their LGBTfriendly travel services with a clever new ad with a simple visual statement that tells consumers that it will fly “to the world’s proudest festivals,” and lists dates of upcoming pride events in Las Vegas, Atlanta and Cape Town, South Africa generating interest in more international travel.

KLM has been a supporter of the LGBT community for years. This year, the airline served as the sponsor to Sweden’s Stockholm Gay Life Award. Three years ago, its Gay Getaway campaign consisted of an online game that allowed players the chance to win flights to any gayfriendly KLM destination of their choice.

The Dutch airline isn’t the only airline that made strides to show its pride this year. Both San Francisco based United Airlines and Virgin America have cashed in on the pink pound. After a 10-year relationship with the International Gay and Lesbian Travel Association, United Airlines finally committed to being an official sponsor of the group, whilst Virgin America marched in Gay Pride in San Francsico.