UNITED AIRLINES - Traditional

United Airlines has a new television ad out for their Premium Service (p.s.) flights between New York JFK and Los Angeles/San Francisco. Narrated by Matt Damon and showcasing United’s new BusinessFirst lie-flat seats on the route, the ad compares a p.s. flight to an international flight, specifically emphasizing meal service.

Currently competing against American, JetBlue and Delta’s new products, all recently revealed and competing on the premium market between the two US coasts, United has had to reinforce it’s footing in the marketplace and the new upgrades to the product are reason enough for the airline to air advertising on TV, something it now rarely does.

The straightforward new 30-second TV spot , created by ad agency McGarryBowen, suggests United’s transcon premium cabin service has all the luxurious amenities one would expect to find in premium cabins on international flights, including lie-flat seats, multi-course meals, Wi-fi and large-screen video monitors.

Interestingly, the video is a little premature, as the roll out of the new product across their fleet isn’t expected to be complete until later this year, meaning there could be a difference in product from that advertised and experienced.