Monarch Airlines- Let's make flying fun again

In the UK, Monarch’s latest ‘Let’s make flying fun again’ campaign has been helped by a standalone video feature aimed at kids on youtube, currently with just under 4,000 views, which is presented by Monarch’s star pupil, Pixie Davies. Pixie Davies has featured other adverts for the airline, part of the larger campaign, which is meant to evoke happy memories, prompting the Monarch teams and their passengers to put the fun back into flying, a message translated in traditional print and supporting TV commercials.

The latest video promoted a nationwide campaign to appeal to schools, asking for head teachers to help them in their quest to make flying ‘fun!’ Monarch took three lucky schools on what they marketed as “the day trip of their lives”.

The airline gave in total six hundred children - up to 200 from each school - exclusive use of a Monarch aircraft on 24th April 2013, with a range of fun activities in the air and on the ground.

The three flights in total departed from the UK at the start of the summer this year. One flight departed from Manchester, taking students from Ickenfield Community college to learn the real story of Romeo & Juliet in Verona, complemented with an acting lesson during the flight. The second took off with kids from Harris Academy Beckenham from London Gatwick to visit Gibraltar with a geography lesson during their flight. The third flew from Birmingham with 200 children from Fulbrook Middle School as they spent their day exploring the ancient city walls in Dubrovnik after a history lesson in the air.