Turkish Airlines - Lounge Dortmund

Turkish Airlines - Lounge Dortmund

Turkish Airways has just launched a new branded VIP lounge at Signal Iduna Park, home of German top soccer team Borussia Dortmund. This follows a recent trend of airlines opening branded lounges at sports venues, such as Emirates and Delta ‘brand spaces’ at Real Madrid and Chelsea FC.

The 430sqm ‘Lounge Dortmund ’ can seat up to 200 of the football club’s spectator-box guests and business partners, and has been designed to reflect the atmosphere of THY’s International CIP Lounge at Istanbul Atatürk Airport, featuring spanning arches and rich colour palettes. As well as comfortable seating areas, guests are provided with an array of food and drink, which include a selection of Turkish desserts, coffees and traditional Turkish tea, served by staff wearing the Turkish Airlines cabin crew uniform, reinforcing the airline experience at the stadium.

The new lounge acts as the first ‘physical’ product of THY’s partnership with Dortmund. Since the beginning of the current Bundesliga season, Turkish Airlines has been the Premium Airline Partner of Borussia Dortmund and flies the team to all international tournaments and matches. The partnership also covers advertising in and outside the stadium, as well as joint promotional activities and events.