Etihad - #EYFollowYou

Etihad - #EYFollowYou

In its latest social media campaign Etihad has mimicked a global Instagram phenomenon that originally has been started in 2011 by now famous Russian photographer and filmmaker Murad Osmann who has amassed a following of 750,000 on the instant-photo sharing site.

Osmann creatively documents his travels around the world with his girlfriend Nataly Zakharova leading the way in his ongoing series known as ‘Follow Me To ’. Chronicling his adventures on Instagram, Osmann composes each shot in a similar fashion, with each landscape shot is taken from the photographer’s point of view with his extended hand holding onto his girlfriend’s in front of him using filters to give the pictures an artistic feel.

Using the hashtag #EYFollowYou , as a nod to the original title of the online phenonemon, Etihad asked their social media followers to post similar shots from their travels around the world as part of a Twitter-based competition.

The winner, announced on the 1st February was @lilou_dj who posted a shot of a girl leading the photographer to the Blue Mosque in Istanbul, Turkey.