British Airways - Rooftop Film Club

British Airways - Rooftop Film Club

Bringing the in-flight entertainment experience to the ground, British Airways has partnered with Rooftop Film Club, a cinematic experience atop London.

The Rooftop Film Club itself has been operational for four years, offering classics and new releases to film goers in London at two rooftop locations. At this year’s screenings, sponsored by British Airlines, cabin crew provide chaperone services and refreshment services, just as they would in the air. Champagne, cocktails, food, and other beverages are available for purchase. The in-flight experience is also replicated via wireless headphones, which keeps the noise down for the rest of the neighbourhood, and blankets to get cosy.

As an added attraction to the opening night of the film event, Game of Thrones star Sophie Turner and director Dexter Fletcher, were in attendance to launch the program. Films are screened from May 1st until September 30th, 2014 with listings at specific locations. British Airways is also giving away tickets to screenings throughout the summer with a contest on their own website by means of a film trivia question. The Rooftop Cinema Club has a large following, with over 31,000 likes on Facebook and over 13,000 followers on Twitter. This sponsorship enables British Airways to tap into the club’s audience, too.

On a similar note, in the past years, BA has hosted the ‘Silent Picturehouse ’ in cooperation with the British Academy of Film and Television Arts (BAFTA) under the arches of the ‘Vinopolis’ in the heart of London’s Bankside. The same in-flight amenities, such as headphones and blankets, found at the Rooftop Film Club were also applied to the Silent Picturehouse screenings.