Virgin Atlantic / Little Red - Little Red Wishes

Virgin Atlantic / Little Red - Little Red Wishes

A little over a year ago, Virgin Atlantic launched its first ever domestic flight service in the UK and called it ‘Little Red .’ To celebrate its first birthday, the airline took a grass-roots approach to marketing by using face-to-face engagement. A post box, accompanied by Virgin Atlantic ‘posties,’ was stationed at specific locations at London Heathrow Airport (April 8th), and at central locations in Edinburgh (April 10th), Aberdeen (April 11th) and Manchester (April 12th).

The posties provided passers-by with postcards to enter the competition and see their #LittleRedWishes come true. To raise awareness of the campaign, Virgin Atlantic utilized Twitter pictures to display exact locations . For Little Red fans who could not make it to the physical post boxes, a virtual competition also took place on Facebook , with prizes such as 46 pairs of Little Red return flight tickets and 13 pairs of long haul return flight Economy tickets to a Virgin Atlantic destination. The virtual contest attracted 720 Facebook comments on a single post from the airline. Additionally, Virgin Atlantic offered sale fares on several flights throughout the month of April for Little Red’s domestic destinations.