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Swiss - The Swiss Explorer
Swiss - The Swiss Explorer
Inspired by Tourism Australia’s ‘The Best Job in the World’ contest, which created a huge buzz worldwide in 2009, Swiss Airlines raised the bar with its own ‘The Swiss Explorer ’ Competition. The winner will receive a salary, paid expenses and paid travel with Swiss Airlines for the duration of 6 months, in exchange for their insight into the airlines products, services, and overall experience.
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To apply, applicants were asked to send in a video, a selfie, and the usual resume/cover letter documentation. The public then voted for their favourite candidates via the webpage and Facebook . As an additional incentive, those voting are given the chance to win one in 10 pairs of tickets for European flights.
The chosen candidate is expected to discover and test all aspects of the airline by experiencing them first-hand—from on-flight services to destination tips—and report back, offering constructive criticism to the airline. The Explorer will also be expected to use Twitter as a tool throughout his/her travels, as well as document experiences via photo, film, and blogging.
On May 13th, Swiss published the contest video to YouTube and has already received over 80,000 views. Candidates have been sharing their own application videos all over social media, most notably on Facebook, where they can encourage their friends to vote for them.
The deadline for applications was May 28th, and voting closed on June 1st, 2014. The 3 candidates with the most votes will be invited to Switzerland for a job interview.