Virgin Atlantic - Next Stop NYC

Virgin Atlantic - Next Stop NYC

In April, KLM and Heineken celebrated Netherlands King’s Day by surprising ten lucky New Yorkers on the streets of the city with a trip to Amsterdam (video) .

In the same fashion, celebrating its 30th anniversary, on June 20th Virgin Atlantic sent a fleet of traditional New York yellow cabs around London who would pick up passers by at secret locations across the city. Clues to their locations were posted on Twitter and Facebook.

When Londoners spotted the taxis they flagged them down in NYC fashion to be whisked away to the airport and flown to New York for the weekend. There were 30 pairs of tickets up for grabs and winners stayed at the Hilton DoubleTree hotel in New York (video) .

The campaign was announced on Virgin’s social media channels to alert Londoners of the contest three days before it kicked off. Containing the hashtag #nextstopNYC, the announcements and location hints were retweeted hundreds of times.