Turkish Airlines - Fans To Stars

Turkish Airlines - Fans To Stars

Soccer’s huge popularity in much of the world has made it a magnet for airlines looking to raise their profile.

Over the last few years, airlines from the Gulf Region, in particular, have been using using soccer to build their brand names and reach a broad audience. Emirates has been sponsoring major soccer teams such as Real Madrid, Arsenal, Paris St Germain, AC Milan and HSV, while Etihad has been the main sponsor to Manchester City since 2009 and Qatar Airways shows up on the jerseys of FC Barcelona.

Turkish Airlines, meanwhile, is the ‘Premium Airline Partner’ of Borussia Dortmund and for example flies the team to all international tournaments and matches. The airline has also opened a branded lounge at Dortmund’ Signal Iduna Park stadium.

Aiming to visualize the connection with Borussia Dortmund, Turkish Airlines’ new commercial will star a member of the general public. In June, the airline launched a contest, titled “Turkish Airlines is looking for the star of its next commercial!” which invites fans of the soccer team to apply online on a the campaign website and describe why they should be chosen to become their next star.

The lucky winner then will become the face of Turkish Airlines and will play alongside a Borussia Dortmund player in the commercial.