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Air New Zealand - London Ready
Air New Zealand - London Ready
Between June 5 and 14, Air New Zealand sent a touring truck across southern California that emulated the interior of its aircraft. The truck featured the airline’s Economy Skycouch , which is a row of three seats that make like a couch and its Premium Economy Spaceseat .
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The tour stopped in Long Beach and Santa Monica and was meant to provide a taste of the Los Angeles to London experience on board Air New Zealand.
Fans and followers were asked to share their photos via Twitter , Facebook , and Instagram - accomanied by the hashtag #AirNZLondon - whenever they spotted the truck for their chance to win prizes. Registered attendees also had a chance to win a pair of round trip tickets to London. While the truck visited Universal Studios Hollywood, it was also filmed on the set of Extra with host, Mario Lopez, which provided for millions of views on television.
Air New Zealand also ran a promotional offer of $978 USD round trip from LAX to London.