Iberia - #LlevamosLaIlusion

Iberia - #LlevamosLaIlusion

Also in the World Cup spirit, Spanish flag carrier Iberia ‘hacked’ several Google Glass devices to allow them to stream video in realtime and report from the flight that brought the Spanish soccer team to Brazil.

Working with Spanish IT provider Droiders and using software from Streye Iberia transfered the videos via inflight wifi during the flight so that fans only had to wait a few minutes to see updates from onboard the flight.

A total of 9 short videos have been recorded and uploaded on a microsite and on Iberia’s social media platforms using the hash tag #llevamoslailusión (“We Bring Excitement.”)

All videos were shot by Iberia cabin crew, ranging from the purser to the pilot and the copilot, as well as Iberia’s ‘online community manager.

The intitiative resulted in more than 30 000 visits to the video microsite .