Finnair - #FinnairTweets

Finnair - #FinnairTweets

This June, Finnair launched a companywide initiative that aims to help the airline become “the most Tweeted airline,” as Finnair puts it.

Stretching beyond the centralized presence on Twitter by the Finnair social media team, employees are encouraged to use their personal Twitter accounts to tell tales of their life as a staff member at Finnair. The move is a potentially risky one, such as the possibility an employee’s Twitter message isn’t quite in line with what the airline would want to disseminate. But Finnair Social Media Manager Aku Varamäki is confident though, saying that

A major part of this is that you have to trust employees. We trust our employees with a lot of key operations responsibilities. If we can trust them to fly planes, then we can trust them on Twitter.

The Twitter initiative is entirely voluntary, but Finnair hopes to become the airline with the most number of employees using the social media platform. The project kicked off with a day of lectures and training sessions, and the star of the inaugural tutorials was Arman Alizad , a popular Finnish TV personality and avid Twitter user and marketer with over 65k followers. Finnair will train 200 employees over 20 training sessions dedicated to social media marketing.

Finnair currently has four Twitter handles, each for a specific purpose: main account , customer service, news and https://twitter.com/FinnairJapan (Japanese market). The airline’s main Twitter handle also lists all employees who are tweeting .