Turkish Airlines - #InstaMeetTK0001

Turkish Airlines - #InstaMeetK0001

Five internationally recognized and influential Instagram users were invited to Istanbul courtesy of Turkish Airlines to photograph the city from eleven different vantage points. The Instagrammers who took part in the #InstaMeetTK0001 were: Liz Eswein from New York City with 1.2 million followers ; Pei Ketron based in San Francisco with 800k followers ; Vutheara Kham from Paris with 650k followers ; Eelco Roos from the Netherlands with over 435k followers ; and Hiroaki Fukuda from Tokyo with over 240k followers. As TripAdvisor named Istanbul the “Most Popular Travel Destination of 2014,” Turkish Airlines believed the project would provide a distinct point of view for Istanbul’s popular sites and places and the gathering was aptly known as #InstaMeetTK0001 .

The result was nearly 60 photos of Istanbul on five Instagram accounts, each of which are followed by 3.2 million users collectively. As the world famous Instagrammers updated their feed with the hashtag #InstaMeetTK0001, they also made mention of Turkish Airlines, all the while receiving over 10 thousand ‘likes’ on their photographs of Istanbul.

For example, one post by Hiroaki Fukuda, which received 12 thousand likes, reads this in the caption: Istanbul Classic // #Instameettk0001 @TurkishAirlines . Another post , from Liz Eswein - which received 19.9 thousand likes - reads: I could sit and stare at the ceiling of the Blue Mosque all day. #instameettk0001 #nycgoestoistanbul @turkishairlines.