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#instameet k0001
CATHAY PACIFIC
Following Virgin Atlantic’s alignment with the ‘artsy’ annual Faberge NYC Big Egg Hunt (featured in the April edition of this report), Cathay Pacific collaborated with French artist Paulo Grangeon to bring his project – the creation of 1600 paper mache pandas (the exact number of pandas left on our planet) around the world by plane. The pandas have been made entirely of recycled materials by the artist in 2008 in order to raise awareness of conservation and sustainability for the World Wildlife Fund. This June, Cathay Pacific and governmentsupoorted creative institute PMQ , worked together to help the pandas embark on a worldwide tour, stopping for pop-up exhibitions in France, the Netherlands, Italy, Switzerland, and Germany. Once arriving at their final destination, Hong
JULY 2014 ISSUE
TURKISH AIRLINES
Kong, the pandas were placed in 10 public locations such as Hong Kong Airport, Tsim Sha Tsui harbour front, and Victoria Park, as a pop-exhibit for everyone to see. As part of the exhibition the pandas also made their way onto a Cathay Pacific B777300ER aircraft, where they were staged on each seat in the cabin with flight attendants ‘serving’ them drinks. The pandas then ‘decended’ onto the tarmac (images of the event here) . Published in early June by Cathay Pacific on YouTube, the video of the art event has received over 26 000 views so far.
Five internationally recognized and inf luential Instagram users were invited to Istanbul cour tesy of Turkish Airlines to photograph the city from eleven different vantage points. The Instagrammers who took par t in the #InstaMeetTK0001 were: Liz Eswein from New York City with 1.2 million followers ; Pei Ketron based in San Francisco with 800k followers ; Vutheara Kham from Paris with 650k followers ; Eelco Roos from the Netherlands with over 435k followers ; and Hiroaki Fukuda from Tokyo with over 240k followers. As TripAdvisor named Istanbul the “Most Popular Travel Destination of 2014,” Turkish Airlines believed the project would provide a distinct point of view for Istanbul’s popular sites and places and the gathering was aptly known as
#InstaMeetTK0001
.
The result was nearly 60 photos of Istanbul on f ive Instagram accounts, each of which are followed by 3.2 million users collectively. As the world famous Instagrammers updated their feed with the hashtag #InstaMeetTK0001, they also made mention of Turkish Airlines, all the while receiving over 10 thousand ‘likes’ on their photographs of Istanbul. For example, one post by Hiroaki Fukuda, which received 12 thousand likes, reads this in the caption: Istanbul Classic // #Instameettk0001 @TurkishAirlines . Another post , from Liz Eswein - which received 19.9 thousand likes - reads: I could sit and stare at the ceiling of the Blue Mosque all day. #instameettk0001 #nycgoestoistanbul @turkishairlines.
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EXPERIENTIAL SOCIAL DIGITAL TRADITIONAL
