Jetblue - The Mint Room

Jetblue - The Mint Room

To promote its new ‘Mint’ Business Class cabin - which aims to change the perception of the front-of-plane cabin from a old-fashioned, stuffy space to a chic and fresh one - in a “JetBlue way,” the airline hosted a garden party in Los Angeles to promote its new premium cabin.

The new seats as well as the food and beverage options of the new Mint class was available for prospective customers to experience in the so-called ‘Mint Room’ at the Grove restaurant in L.A. between June 13 and 15.

At the event, the public learned everything about the new cabin and guests were encouraged to take a selfie while sitting in the seats, post it on their social media channels and include the hashtag #JBSeatSelfie for a chance to win a flight in the Mint cabin.

Flight attendants in uniform were among the crowd, serving tapas-style New York City plates provided by Saxon + Parole - also offered in the cabin - to guests. To wrap up the night a private roof-top show was given by Grammy winner, Gary Clark Jr.

Currently, the Mint cabin is only available on the LAX-JFK transcontinental route and in October it will be extended to the SFO-JFK route.