Lufthansa - Fanhansa

Lufthansa - Fanhansa

In light of the World Cup, Lufthansa changed the name on eight of its aircrafts from Lufthansa to Fanhansa , which is the first time Lufthansa has ever changed its iconic lettering on its aircraft since the airline began operating nearly 60 years ago.

And, to bring attention to the airline’s makeover, surprise activities and ticket giveaways took place at check-in and gate areas at Frankfurt Airport as well as on Lufthansa flights to Brazil.

In total, 50 trips to Brazil were given away by Lufthansa, and all giveaways were candid. On one flight, 20 tickets were given away in the head rests of passengers’ seats. Disguised in the form of soccer jerseys, passengers who found a black and red jersey won a ticket to Brazil (video) .

At the airport, the world foosball champ of her age category was waiting to challenge travellers to a game for a chance to win tickets to Brazil, too (video) , while selected passengers arriving at Frankfurt Airport who could cope with six hours of non-stop samba music (video) , would win a ticket as well.

And on flight LH500 to Rio de Janeiro, 352 passengers were treated to a Caipirinha (Brazils national cocktail) party at 39 0000 feet and a party package with fan gear for the World Cup games.

The Fanhansa YouTube videos have each reached thousands of views, with the kick-off video of hidden jerseys in head rests being the most popular video of the campaign, with over 135 000 views.