Icelandair - Uber Surprise Stopovers

Icelandair - Uber Surprise Stopovers

In the past months, several airlines have partnered with hip taxi application Uber to jointly promote new flight destinations or new cities where Uber was launching, by rewarding unexpected flyers with a free ride to or from the airport.

For example, Virgin America in mid-October marked its first flight from Dallas Love Field with the ‘Ultimate Uber Ride,” which saw a ‘moodlit’ Uber vehicle that resembled the airline’s signature moodlighting, hit the streets of Dallas. Locals who caught a ride in the Virgin America-branded taxi scored an invitation to the airline’s launch party.

Another generous campaign that jumped onto the Uber bandwagon was Icelandair’s ‘Uber Surprise Stopovers’ event in Boston on October 16.

As part of Icelandair’s current #MyStopover campaign (reported in last month’s edition), a fleet of 30 Uber SUVs toured the streets of Boston offering free rides to passengers who happened to book the taxi via the Uber app.

Once inside, passengers were greeted by Icelandair pillows and blankets, bottles of Icelandic Glacial, skin care products from Blue Lagoon, and enchanting Icelandic music in order to provide a comfortable ‘in-flight’ experience for passengers.

In addition, a specially designated Icelandair UberSUV with an Icelandair flight attendant surprised 22 lucky riders with roundtrip tickets to any Icelandair destination in Europe of their choice, which ofcourse would include an Iceland stopover (heartwarming video here ).

Icelandair says it’s planning to launch Uber Surprise Stopovers in other U.S. cities as well.