Jetblue & Alaska Airlines - #MintHunt, Key To The Sky

Jetblue & Alaska Airlines - #MintHunt, Key To The Sky

As travelling is all about discivering new places, an often used tactic by airlines is to create a buzz via scavenger hunts: tweeting clues via social media about secret locations around a city where fans and followers can find free tickets.

On 24 and 25 October, JetBlue’s #MintHunt in San Francisco gave away an entire plane’s worth of trips to NYC – 159 tickets total, including 16 in JetBlue’s new Mint Business Class – to promote its new transcontinental service.

On both days, JetBlue tweeted clues to help locals find one of the 159 #MintHunt game cards hidden at 16 locations around San Francisco. When participants recognized one of the spots they had to go there and try to find one of 9 to 10 #MintHunt game cards and tweet @JetBlue using the instructions on the card. Video and photos of lucky winners here and here . Meanwhile in Seattle, hometown carrier Alaska Airlines organized a scavenger hunt called ‘Key To The Sky’ to celebrate its recent purchase of ten more B737-900 ER aircraft. On October 10th, the airline posted five clues on Twitter and Instagram that led to favorite local spots around Seattle. The cryptic clues were pretty tricky and those who solved the clue – and were the first person at each location and say “Seattle’s Airline” – landed a test drive in an Alaska flight simulator plus two round trip tickets from Seattle to any Alaska destination. Runner-ups at each location were awarded a ride aboard a delivery flight on one of Alaska’s new aircraft next year.