Turkish Airlines - #FortuneTraveller

Turkish Airlines - #FortuneTraveller

Turkish Airlines has partnered with YouTube for a new global campaign that saw the airline fly some of YouTube’s high-profile vloggers (video bloggers) to Istanbul with just a passport and a bag. The #FortuneTraveller initiative involves taking popular vloggers such as Devin Supertramp from the US with over 2.5m subscribers, and Damian Walters from the UK with 475,000 subscribers, to the Turkish city where they took part in a traditional Turkish fortune telling event, after which they were sent to one of Turkish Airlines’ 260 destinations. The deal was brokered and produced by video marketing agency Rightster and includes talent from 10 countries. The YouTube vloggers were asked to record their experiences showcasing Istanbul, the chosen destination and the Turkish Airlines experience. Each video was housed on the Turkish Airlines YouTube channel .

Neset Dereli, interactive marketing manager at Turkish Airlines, commented on the initiative: “This partnership showcases the increasing importance of global YouTube network partnerships to reach a truly global audience.” Added Inanc Emre Albayrak, Interactive Marketing Supervisor at the airline: “This new innovative campaign underlines our ongoing commitment to the YouTube platform and follows on from our phenomenally successful Kobe v Messi viral campaign.” On a similar note, Turkish Airlines earlier this year also invited five influential Instagram users to Istanbul as part of an #InstaMeetTK0001 event (covered in the July 2014 edition of this report) to photograph the city from different vantage points and share their photos with their audience.