Lufthansa - A Journey Into Another Dimension

Lufthansa - A Journey Into Another Dimension

To drive awareness of its new Premium Economy product, Lufthansa has launched an app for iPhone and iPad that uses augmented reality (AR) technology that gives users a 360 degree, very detailed, view of the new seats.

iPhone and iPad users (iOS 7 or later) are prompted to grab a pen and paper to “draw something that flies,” then scan the drawing to see a Premium Economy seat pop on their screen, enabling them to experience the new seat intuitively in detail, and experiment with the seat’s features.

Lufthansa’s new AR app differs from most, like Blippar , which only work when a specific brand logo or image such as a QR code is activated.

To further highlight the key benefit of the extra space the new class offers, users can fill the Premium Economy seat area with lifesize virtual objects such as pizzas, footballs, bricks and more, which are inspired Lufthansa destinations.

Says Mat O’Brien, creative director at digital agency Space, which created the app,

The app is an interactive way to drive home the benefits of Premium Economy by closing the physical and emotional space between customers and the brand.

To back the app launch, Lufthansa is running an ‘in-app’ competition offering the chance to win a pair of Premium Economy tickets to any destination it flies to. Users can enter by guessing the number of jelly beans that can fit in the space provided by the Premium Economy seat.