Westjet x Coca Cola - #ShareACokeCanada

Westjet x Coca Cola - #ShareACokeCanada

‘Share A Coke’ is Coca Cola’s global brand campaign that is based on the idea to get consumers buy and share personalized bottles and cans. In mid-September, Canadian LCC WestJet partnered with Coca-Cola to take the campaign to the skies.

On a September 18 flight from Calgary to Halifax, using a special vending machine set up at the departure gate, passengers were given the opportunity to create customized cans of Coke to share with whoever they were meeting at the other end of their flight. Furthermore, by scanning the barcodes on the cans, passengers could also win prizes such as free flights and upgrades to ‘plus’ seats.

Once passengers boarded the plane, they found a personalized can with their own name on it waiting for them at their seat. Then, out their window, they saw WestJet staffers waving to them from the tarmac. The wave-off has long been a WestJet traditional, but this time staffers held a sign in the shape of a Coke can with the name of each guest. Video of the event here .

As part of the partnership, WestJet also created a faux in-flight safety video that showed guests how to properly drink a Coke on board.

According to Christina Clifford, sponsorship and experiential coordinator at WestJet, the Halifax flight was chosen because it was a market the ‘Share A Coke’ campaign hadn’t hit yet and they learned through social listening that many consumers in Halifax wanted it to come there.