SAS - We Are Travelers

SAS - We Are Travelers

SAS has launched a new marketing platform, called ‘We Are Travelers’ , which consists of an advertising campaign and a broader digital content push by SAS that will see greater emphasis on the airline’s own digital content and channels.

The marketing campaign has started with an emotional film that uses portraits of real customers and employees, showing that there are many different kinds of travellers that all have something in common – they love to travel and they do it a lot. The campaign has been launched on TV, in print , online and via outdoor advertising in Sweden, Norway and Denmark. As part of the new ‘We Are Travelers’ platform SAS is saying goodbye to its current Scanorama inflight magazine and is instead launching a “new editorial concept” called Scandinavian Traveler which consists of a new on-board magazine, website, web TV, social media content and newsletters.

Says Stefan Hedelius, vice president brand and marketing at SAS:

We get over 100 million hits on our website every year and every day 80,000 people travel with us. We want to offer them high-quality content that inspires and informs, through the channels that are most suitable at the time, both before, during and after their trip.” […] “We are adopting an ambitious focus on content through our new concept with the aim is to create reading material and movies that reach a wide audience. SAS is in a high-interest industry, where wellproduced content is becoming increasingly impor tant.