Lufthansa - #TasteOfAmerica

Lufthansa - #TasteOfAmerica

Earlier this year, Lufthansa introduced regionally-inspired menus in Business and First on outbound flights from the USA, saying it aims to offer passengers a ‘Taste of America’ by featuring local culinary traditions and ingredients from across the U.S.

To promote the new regional menus, the airline and its catering subsidiary LSG Sky Chefs toured six US cities between October 7th and 21st with a food truck. During the tour, LSG Chefs demonstrated how locally sourced ingredients are used in preparing the on-board meals and offered the public the chance to sample dishes served onboard such as Pumpkin Ravioli, Ancho Chili Dusted Beef Filet or Soda Pop Braised Short Ribs.

Alison Russo, Manager Social Media Marketing, Lufthansa USA commented on the campaign: “The popularity of food trucks in the U.S. allowed us to take the experience on the road to reach a large number of people.”

The #TasteOfAmerica tour visited New York City , Charlotte , Miami , Atlanta, Dallas, and Los Angeles. Those interested could follow @Lufthansa_ USA on Twitter for times and locations. Images and video of the tour here and here .

As part of the tour, Lufthansa USA also held a contest that awarded the winner two Business Class tickets to Europe. Participants could enter by spotting the food truck in their city, take a photo or short video of it, and share it with Lufthansa USA via Twitter or Instagram using the hashtag #tasteofamerica.