Delta - Hollywood, Without The Drama

Delta - Hollywood, Without The Drama

To promote the start of its new services between London Heathrow and Los Angeles at the end of October, Delta held a ‘Hollywood. Without The Drama’ campaign, that saw the airline roll out the red carpet to showcase its onboard products and services at a speciallyconstructed pavilion at Jubilee Plaza, outside Canary Wharf Station.

A giant screen also highlighted some of the 250 movies on-board Delta flights through a series of vignettes depicting popular film scenes. The promotion was complemented by a radio campaign on Capital FM and Heart, as well as a branded Delta Hummer visiting London railway stations, drama schools and Heathrow Airport.

“London is a key market for Delta and activations such as this Hollywood theme help to bring to life the Delta flight experience and popular destinations we serve with both corporate and leisure travellers,” said Frank Jahangir, Delta’s VP of Sales EMEA. “We have invested heavily in our on-board products, including our in-flight entertainment and fully flatbed seats in the premium cabin. This promotion allows us to communicate these improvements in a fun and creative way.”

Visitors also had the chance to win a money-can’t-buy screen test with the Dark Knight Rises casting director through a dedicated week-long selfie competition by uploading a photo or video taken at the Delta Pavilion to Twitter or Instagram using the hashtag #DeltaMovieStar . 203 people participated in the contest and 2,025 photos in total were posted on social media.