Jetblue - Fly It Forward

Jetblue - Fly It Forward

JetBlue is putting its own slant on the concept of “paying it forward,” in a social-mediadriven initiative called “Fly it Forward” (video here ). The program sends one ticket on a never-ending trip around the JetBlue network, aiming to enable people to fulfill a dream, a humanitarian effort or make a meaningful impact on the world.

The airline started the long-term campaign by awarding one free JetBlue ticket to a deserving individual involved in humanitarian efforts, then let that person select another deserving recipient of a free ticket, and so on and so on. Or as the Creativity Online website nicely summarizes the heartwarming concept: “JetBlue is turning an airline ticket into a chain letter of human goodness.”

The first Fly It Forward ticket recipients, shown in this video , include Tameka Lawson, who represented her Chicago non-profit I-Grow at a UN conference in New York, and Louis Elneus, who helped build the first public library in his home country of Haiti.

These initial recipients were found and picked by JetBlue employees, and now the brand is asking people to submit their own nominations for the next people to get the ticket, through the Fly It Forward microsite site and social channels using the hashtag #FlyitForward .