Iceland Air - Hekla Aurora

Iceland Air - Hekla Aurora

In the past year, Icelandair has been very active in promoting its Stopover offer, which allows passengers to stop in Iceland for up to seven nights at no additional airfare on their journey across the Atlantic.

Following earlier initiatives such as the Surprise Stopover and promoting its Stopover Experience at travel shows via Oculus Rift virtual reality headsets, Icelandair has unveiled the ‘Hekla Aurora’ , its new Aurora Borealis (Northern Lights)- themed B757 aircraft. Hekla is a traditional Icelandic girl’s name and the name of a volcano, while Aurora references the northern lights, the airline explained in a release.

The aircraft has been given a strikingly colorful Aurora Borealis-like livery, which has earned a large amount of coverage in the press and on social media. A ‘making of’ video shows airbrush artists transforming the plane.

Furthermore, the plane’s cabin has been fitted with LED mood lighting that resembles the Northern Lights, emitting shades of blue and green that dance through the cabin (video here ). This is a world’s first and shows how mood lighting can be used to support an airline’s brand.

The launch of the Hekla Aurora was celebrated in Reykjavik with an Aurorainspired light illumination of the city’s Hallgrímskirkja Church, with the aircraft flying over the city as a prelude to the city’s annual Winter Lights Festival. The Hekla Aurora 757 will be deployed on various routes throughout Icelandair’s network.