Delta x Uber - Taxi Rechargers

Delta x Uber - Taxi Rechargers

With the increasing availability of inflight connectivity and wireless inflight entertainment, providing passengers with inseat power in both Business and Economy is also rapidly becoming a requirement.

To promote the fact that Delta now offers inseat power onboard all its long-haul flights in and out of New York (the airline is also in the process of outfitting its narrowbody fleet with in-seat power), Delta has teamed with Uber taxi’s in New York City to install Deltabranded battery-powered chargers that are attached to the back of the front seat.

Each charger allows for up to two devices to be recharged via USB and the text on the chargers reads “A USB port at every seat, starting with this car – USB ports on all international long-haul flights.”

New York is a very strategic market for Delta and in the past years the airline has invested heavily in renovating it airport terminals and expanding its network in New York in an initiative called ‘Keep Climbing NY’.

By teaming up with Uber to offer consumers a thoughtful ‘branded service’, Delta communicates its new amenity in a clever way. Says a Delta spokesperson:

We partnered with Uber to target tech-savvy business travelers and let them experience the product benefit before even boarding their flights.

Delta’s ‘branded service’ has been shared many times on Twitter using the hashtag #KeepclimbingNY and users on Instagram and Twitter called it “clever,” “genius,” “positively brilliant,” “The Most Useful Ad Ever,” “crazy smart,” and “AWWWEEESOMMMMEEE.”