Emirates - #EmiratesConnect4

Emirates - #EmiratesConnect4

A snow storm in early March in New York did not stop Emirates from celebrating its fourth daily service from New York’s JFK Airport with a larger than life Connect 4 game (images here ) which was placed in downtown Manhattan.

Connect Four (a.k.a. Four in a Row) is a two-player game in which the players take turns dropping colored discs from the top into a grid, in order to connect four of one’s own discs of the same color next to each other before your opponent.

Emirates bills itself as a global connector of people, places and economies, hence the link with the Connect Four game.

The Connect 4 event was promoted on Facebook — with a separate Facebook Invite — and Twitter, and passersby and fans on social media were welcome to play. Those braving the cold (image ) had a chance to win 2 Business Class tickets to any Emirates destination.

Aiming to continue the event online, Emirates simulated a scavenger hunt for a Connect Four chip in a dedicated Instagram account , where participants had to use their smartphone to search in a continuous array of 144 posts made up of photos and videos that were a composite of four well-known Emirates destination. Once they found the chip, players complete their entry, for a chance to win 2 Economy tickets to any Emirates destination.