Air France - #NewYorkDIY

Air France - #NewYorkDIY

In late 2013, British Airways launched a promotional campaign, called ‘Choose Your Own Adventure’ , which cleverly made use of YouTube’s interactive features.

Shot in BA’s European destinations of Rome, Paris, Berlin and Barcelona for a first person point-of-view, the viewer was transported via a series of short clips that simulated their experience with BA from check-in to arrival into the city of their choice. From there, the viewer could make a choice within the YouTube videos between different sides of the city and personalize their own video tour.

A similar idea is behind Air France’s #NewYorkDIY campaign, which aims to let viewers experience New York in a ‘do it yourself’ mode as if they were there.

Visitors to the #NewYorkDIY website start by making a number of choices about their ideal trip in New York. The first thing is to choose whether they are male or female, followed by a number of other choices about what time they want to arrive, eat for lunch, afternoon activity, evening meal and finally what to do at night.

The website then creates ‘the perfect trip’ video based on these choices. In total there are 2,000 different video combinations possible, and all videos are shot by pointof-view cameras that have been mounted on helmets in order to provide viewers with an immersive digital experience. Video here .

According to Air France, New York is the first leg of the airline’s ‘do it yourself’ experience, with other cities to follow.