Emirates - Crew Instagrammers

Emirates - Crew Instagrammers

Six Emirates cabin crew members have been given the opportunity by the airline to showcase their life, travels and experiences using the official Emirates’ Instagram page . During the months of March and April the airline’s Instagram account is run exclusively by the six crew members.

Emirates currently has 400,000 followers, and is the world’s largest travel, transport and airline brand on Instagram.

Coming from different backgrounds and positions within the Emirates cabin crew team, Emirates’ Instagram fans can follow their myriad stories as they travel around the world and capture the spirit of crew life through their photographs.

The six crew were selected through a competition run amongst the nearly 20,000 Emirates cabin crew, and were chosen based on their visual story telling style, as well as their passion for travel and enthusiasm for capturing different cultures and new experiences.

Says Boutros Boutros, Emirates’ SVP corporate communications, marketing & brand,

This is a very exciting first initiative using our Instagram platform, especially as it is a social media channel that is so popular amongst the crew community. It aligns with our Hello Tomorrow brand proposition, because at Emirates, it’s not just about getting from one place to another, it’s about connecting people and being a part of a social experience. This campaign gives us an opportunity to bring that sentiment to life.