Westjet - #WestjetLove

Westjet - #WestjetLove

To celebrate Valentine’s Day and promote its flights to Barbados, Canadian low-cost carrier WestJet scouted two bachelors — who just happened to be looking at engagement rings inside a jewelry store outside Toronto — with a trip to Barbados. Once WestJet had committed them to the idea of the #WestJetLove campaign, they convinced their girlfriends that they had won a role in the airline newest commercial.

But there was a catch: They were only allowed to propose when their host, a WestJet flight attendant called Ian – who carried the engagement rings – decided where and when the men would propose. Both couples get to experience the adventure and relaxation portions of their free trip, but freak out when they think it’s time to propose.

The 7-minute video follows the stories of Mike and Heather and J.P. and Stephanie and has generated nearly 1.5 million YouTube views sofar. WestJet also posted an additional two episodes which showcase each couple’s journey: Mike and Heather (200,000 views) and JP and Stephanie (180,000 views).

Says WestJet:

We partnered with Tourism Barbados to come up with a unique way to showcase the romance and luxury that the island has to offer. With so many proposal videos available online, we thought it would be fun to take a bit of an unexpected twist to your typical engagement story.