Transavia France - #SnackHolidays

Transavia France - #SnackHolidays

For Parisians, buying a plane ticket to Barcelona can be as easy and fun as picking up a bag of chips or candy. This is the message of a new campaign launched by Transavia France, the low-cost subsidiary of KLM-Air France.

The airlines has assigned a different snack item to several of its destinations and has packaged the tickets as a bag of snacks. For example, Transavia’s sesame-flavored chips, priced at EUR35, come with a ticket to Barcelona. A granola bar priced at EUR40 buys a flight to Dublin, while a bag of candy for EUR35 is bundled with a ticket to Lisbon.

Each snack includes a voucher code for a one-way flight from Paris to the indicated destination between June 1 and October 24, with no additional fees. To redeem a voucher, users simply enter the code located inside the packaging at the Snack Holidays microsite. Travellers do need to book a separate return flight though, whether with Transavia or a different airline.

Transavia worked with distributor Selecta to fill vending machines located at the Montparnasse train station with snack bags, and secured corner shelves in the Carrefour City mini-supermarkets in Paris’ 11th arrondissement, as well as at Mk2 cinema theaters. Videos to promote the offer here and here.

The campaign, promoted via the hashtag #SnackHolidays, was set to take place from March 24 to 31. However, following the crash of the Germanwings A320, Transavia decided to suspend the campaign until further notice and remove all visual manifestations for now.