Virgin Atlantic - Blippar Cards

Virgin Atlantic - Blippar Cards

Virgin Atlantic recently partnered with augmented reality and image recognition app Blippar for a 1-month digital scavenger hunt game for passengers travelling out of London Gatwick Airport.

Augmented reality works when a mobile device is pointed at an image and the image ‘comes alive’ by displaying graphics that appear to occupy the same space as oneself. For example, IKEA has used the technology in a product catalogue that gave the viewer a 360/180 degree view of a room in their home, with the ‘virtual’ ability to put furniture where they want.

Virgin Atlantic used Blippar’s technology to invite passengers to take photos of themselves and have a bit of fun with the technology before they board their flight.

How it worked: Passengers could collect a postcard when they dropped off their bags at check-in. The cards provided them with clues to help find five different images dotted around on posters (examples here and here ) located in the departure lounge and at gate areas. Using the Blippar app (which is free to download), passengers could scan each poster they found to see different images come to life on their device.

Displaying various graphics such as an aircraft, a pilot’s hat, surf board, rollercoaster and an aircraft window, passengers could take a picture of themselves within the ‘digitally enhanced’ scene, creating a personalised postcard and share it on social media.