Brussels Airlines - Tommorowland

Brussels Airlines - Tommorowland

For the fourth summer running, Brussels Airlines has partnered with Tomorrowland (the world’s largest electronic music festival), to bring thousands of revellers together for a weekend of music and partying in the aptly named town of Boom in Belgium.

As the official carrier of the party, and in line with the airline’s slogan “We Go The Extra Smile”, Brussels Airlines transformed the inflight experience on 80 flights to Brussels, enabling party-goers to experience the festival vibe while travelling to the event.

All 80 party planes to Brussels received a special Tomorrowland makeover with custom headrest covers, disco-style lighting and glow sticks at every seat. Of those 80 flights, 64 enjoyed a pre-taped electronic DJ sets played through the aircraft speakers. Twelve of the party flights were fitted with professional sound systems and four flights (originating form Frankfurt, Munich, Tel Aviv and New York) were treated to live DJ sets onboard.

In addition to the efforts in flight, Brussels Airlines decorated check-in desks at a number of airports and nine gate parties were held.

The hashtag #TMLPartyFlight was used by the airline and passengers to share the experience across Twitter and other social media. One Twitter user said his flight was “off the hook” and another passenger posted a 30 second clip of his flight on YouTube – it was viewed more than 15,000 times in just four days.

Brussels Airlines’ CMO Lars Redeligx used LinkedIn to discuss the project in an article called “Customers Remember Experiences, Not Your Brand Logo” and the airline created a colourful infographic on the par tnership.