Lufthansa - Foam Marketing

Lufthansa - Foam Marketing

Lufthansa will appeal to the hearts and tastebuds of its most loyal flyers when it becomes the first brand to give its customers personalised 3D printed latte art in its firstand business class lounges.

This new treat is made possible by the Ripple Maker , developed by Israeli company Stream CC, which prints a wide selection of detail-rich pictures on milk froth, using ink made of coffee extract. Baristas can print a preloaded design, corporate logo or image uploaded by the customer over Wi-Fi. A video by Ripple Maker demonstrates the ease of operating the specialised machine.

“We are excited to unveil the Ripple Maker and proud to announce Lufthansa as our first global brand,” said Yossi Meshulam, CEO of Steam CC, parent of Ripples. “Our mission is to add meaning, depth and joy to the coffee experience, cup by cup. And this aligns so beautifully with Lufthansa’s commitment to ‘Nonstop You’.”

These little touches surprise and enhance the passenger experience at the lounge. Alaska Airlines delighted foodie passengers when it introduced a pancake printer service to its lounges. The service has grown in popularity with the airline’s loyal customers, and Alaska Airlines extended the service in its network of lounges with the latest pancake printer introduced at the airline’s Seattle- Tacoma Airport lounge last year.