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VIRGIN AUSTRALIA On May 1, a major Virgin Australia giveaway helped to make for a special halftime break during a match between Melbourne’s Carlton Football Club (a Virgin Australia par tner) and rival team Collingwood. One entire row of fans attending the Friday night blockbuster had their MCG Arena seats upgraded to a round-trip, premium economy seat on a Virgin Australia flight bound for LA. Fans were made aware of the contest on the Carlton FC homepage, and as they entered the stadium. At halftime, a Virgin Australia plane was displayed on the digital adver tising boards surrounding the playing field and a countdown clock accompanied by the sound of jet engines got the crowd excited and cheering.
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LUFTHANSA The aircraft circled the stadium and landed in front of section M15. All the row numbers from that section were then placed into a bowl and one was selected at random from the centre of the pitch.
Lufthansa will appeal to the hearts and tastebuds of its most loyal flyers when it becomes the first brand to give its customers personalised 3D printed latte art in its firstand business class lounges.
“This is a great way for two great brands to come together to reward loyal fans. Working closely with Carlton and the AFL we will be delivering a truly world class production,” said Michael Scott, Virgin Australia’s General Manager of Marketing.
This new treat is made possible by the Ripple Maker , developed by Israeli company Stream CC, which prints a wide selection of detail-rich pictures on milk froth, using ink made of coffee extract. Baristas can print a preloaded design, corporate logo or image uploaded by the customer over Wi-Fi. A video by Ripple Maker demonstrates the ease of operating the specialised machine.
This fun experiential campaign serves as undeniable proof that a large and enthusiastic group of people can be reached without the use of social media or the web. The YouTube video documenting the halftime festivities has been viewed more than 3,000 times. It also received 1360+ likes and more than 172 shares on Facebook.
beautifully with Lufthansa’s commitment to ‘Nonstop You’.” These little touches surprise and enhance the passenger experience at the lounge. Alaska Airlines delighted foodie passengers when it introduced a pancake printer service to its lounges. The service has grown in popularity with the airline’s loyal customers, and Alaska Airlines extended the service in its network of lounges with the latest pancake printer introduced at the airline’s SeattleTacoma Airport lounge last year.
“We are excited to unveil the Ripple Maker and proud to announce Lufthansa as our first global brand,” said Yossi Meshulam, CEO of Steam CC, parent of Ripples. “Our mission is to add meaning, depth and joy to the coffee experience, cup by cup. And this aligns so
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EXPERIENTIAL SOCIAL DIGITAL TV, PRINT, OOH
