Tiger Air - #IShouldHave

Tiger Air - #IShouldHave

With travel comes plenty of enjoyment, but sometimes also regrets over missed opportunities due to rushed travel itineraries.

Knowing that most of us aren’t likely to revisit a city, simply because of a single missed attraction, Tigerair offered to take passengers back for more—with its ‘I Should Have’ contest offering a year’s worth of free flights in the form of 12 flight e-vouchers which can be redeemed once each month from the date of issue.

To be eligible for the prizes, participants had to upload their ‘I Should Have’ story (in no more than 500 words), including photos and videos, and list their travel regrets. All contest entries were posted to a dedicated site ; each participant was allowed to post one story. TigerAir has mapped out the number of entries it received for its destinations.

To get participants’ creative juices flowing, the airline produced a series of animated videos, posted on YouTube, featuring regrets like not having brought a bike along , uncooperative weather ruining fun in the sun , and a bad fit on a custom made suit.

The airline also posted a video of its first winner receiving her prize and taking her first trip to revisit Hong Kong.