KLM - KLM Music

KLM - KLM Music

Airlines have given their brands musical backdrops with great success. In last month’s report we looked at Brussels Airlines’ partnership with Tomorrowland (the world’s largest electronic music festival) and Iberia’s new music portal, Iberia Music, which links tunes to traveller’s itineraries.

Aiming to inspire travellers to follow their passion for music on an international stage – and that it is the airline people love to take to new worlds – KLM has launched the ‘KLM Music’ campaign, using the tagline ‘We Take You, Where The Music Takes You.’

On the KLM Music microsite , visitors can learn more about KLM’s close ties to the Dutch electronic music scene, buy tickets to music festivals while booking their flights to get there, and put themselves on a guestlist for events for a chance to win a VIP package, including free travel and VIP tickets.

The campaign is part of an ongoing program by KLM to connect with music fans. The airline has called attention to music and events over the past two years and has worked together with internationally renowned Dutch DJs Armin van Buren and Hardwell . The airline has also previously entered partnerships with musical events such as the Amsterdam Dance Event, Mystery Land and Lowlands.

KLM introduced the campaign internationally with a cinematic commercial , which features cities like New York, London and Shanghai, brought to life by the vibrant Dutch export of music.