Air New Zealand - Men In Black

Air New Zealand - Men In Black

To coincide with the Rugby World Cup in England, Air New Zealand teamed up with New Zealand’s ‘All Blacks’ national rugby team for the airline’s latest onboard safety video ‘Men in Black Safety Defenders’ . Inspired by the ‘Men In Black’ film franchise, the video sees team members Dan Carter and Captain Richie McCaw appearing as ‘Men in Black’ agents. Other international rugby stars make cameos, such as former England Captain Martin Johnson and former Captain of the Argentine team Agustin Pichot.

The video was produced in collaboration with Sony Pictures which produced the Men In Black movies and features familiar sets, creatures and special effects.

Men In Black actor Rip Torn reprised his role from the movie as the Men In Black chief, and the flight safety instructions are delivered by the rugby players in a remixed performance of Will Smith’s Men in Black single.

Air New Zealand head of global brand development Jodi Williams said the airline was “crazy about rugby”, making the All Blacks the perfect partner for its latest safety offering. “We’ve worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black,” she said.

‘Men in Black Safety Defenders’ has earned 1.5 million views in its first two days online and was close to 2.9 million views at the time of this report.