Vancouver Airport - T-shirts To Paradise

Vancouver Airport - T-shirts To Paradise

Vancouver Airport (YVR) recent ‘T-shirts to Paradise’ contest aimed to inspire British Columbians to explore Asian travel destinations reachable on direct flights out of YVR.

By picking up a free T-shirt decorated with sites and symbols representing these Asian travel destinations at key events in Vancouver, then sharing a photo taken with the shirt shared on social media, participants entered for a chance to win free trips to China, Japan, Taiwan, Hong Kong, Korea and The Philippines. The campaign focuses on activities and attractions in each of these destinations, such as hiking through the mountains in China, surfing in Taiwan, or snowboarding in Japan.

YVR is the only airport in North America served by four mainland China carriers: China Eastern, China Southern, Air China and Sichuan Airlines, and the airport has up to 134 direct flights per week to Asia during the peak period in August. Thirteen airlines service routes between YVR and 10 major Asian destinations.

“YVR has seen tremendous growth from our Asia Pacific market thanks to increased air services, terminal improvements and ambitious initiatives,” said Anne Murray, VP Marketing and Communications, Vancouver Airport Authority. “We are excited to continue this growth by promoting Asia and highlighting some of the amazing countries with direct access to YVR.”

Air Canada, All Nippon Airlines, Cathay Pacific, China Airlines, China Southern Airlines, EVA Air, Philippines Airlines and Sichuan Airlines sponsored business class tickets to designated destinations for this contest.

The airport has used a multi-platform approach for the campaign including a microsite and social media hashtag #TSHIRTSTOPARADISE.