All Nippon Airways - ANA Planet

All Nippon Airways - ANA Planet

As reported back in April 2015, All Nippon Airways (ANA) has partnered with LucasArts/Walt Disney Japan to promote the airline internationally though the popular Star Wars franchise.

ANA’s first ‘R2-D2’ livery, which will take off this fall, created huge exposure with coverage on major news outlets around the world. The airline is following up that success with the introduction of two new liveries , featuring ‘BB8’—a robot which will make its debut in the new film Star Wars: The Force Awakens.

The airline has also followed the Lucasfilm playbook by offering Star Wars themed merchandise on its dedicated site, where shoppers can earn ANA Mileage Club miles from their purchases.

ANA is further building the momentum of its Star Wars campaign with the launch of a new ANA Planet game microsite, where visitors are greeted with a message that expresses the spirit of the campaign:

To soar the skies is to free your mind to wander afar, with new encounters awaiting you beyond the blue horizon. It is the desire that drives us to embark on a journey.

By solving Star Wars-themed clues, “chosen ones” can then navigate through different cities and their time zones, and unlock 37 famous quotes from the film series and eventually 37 Star Wars wallpapers (for e.g. “Space needle” unlocks the next clue at Seattle on the interactive globe). In the process, the airline can promote the destinations covered by its routes as well as local time and live weather information.