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Airasia / Jetstar - Asean Traveller / Because you can
Airasia / Jetstar - Asean Traveller / Because you can
Two of Asia’s leading low-cost carriers are promoting themselves as pan-Asian brands with initiatives aimed to position the airlines as lifestyle brands.
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To promote its new ‘Asean Pass’, AirAsia launched an ‘Asean Traveller’ contest, recruiting five winners to explore the wonders of Asean countries as a Beach Specialist, Instagram Artist, Selfie Expert, Pro-Foodie or Extreme Daredevil. Each AirAsia ‘Asean Traveller’ has to complete a list of fun tasks and follow a trip itinerary tailored to their categories, highlighting the wonders of Asean through their trip.
AirAsia CCO Siegtraund Teh commented,
Meanwhile, Jetstar has stepped up its marketing game with the launch of a new campaign that taps on the cultural phenomenon of the Selfie. As part of its new brand slogan ‘Because You Can’, the LCC says it aims to empower travellers to travel their way. The campaign marks the airline’s first regional campaign specially tailored for the Southeast Asian audience.
Featuring travellers in different selfie poses, paired with various taglines and updated with a touch of magenta, the new brand campaign is being rolled out in seven markets across Southeast Asia:
The campaign also features a contest which saw Jetstar give away 20,000 selfie-sticks in Singapore, encouraging Singaporeans to post their pictures on social media using the #JetstarBecauseYouCan hashtag, with a daily prize of SG$100 Jetstar vouchers for creative captions.
