Jet2 - Bring Me Sunshine

Jet2 - Bring Me Sunshine

January can be a very depressing month in the Northern hemisphere. Christmas is over, the days are short, the weather is bad, and everyone is back to work. In the UK, news media chooses a Monday in January each year to be #BlueMonday, the day when Brits’ spirits are supposedly at their lowest.

While #BlueMonday is very much an artificial event, many travel brands have capitalized on it – suggesting that the best way to beat post-holiday depression is to plan a holiday in the sun.

Finding a slightly different way to piggyback on the publicity of #BlueMonday, low fare UK airline Jet2 launched its ‘Bring Me Sunshine’ package holiday promotion on social media at the start of the month. Jet2’s Facebook fans were asked for ways in which they would like to cheer themselves up.

Responses included favorite films , ways to get cozy and feel-good songs to listen to. By answering these questions, Jet2’s Facebook fans actually determined what went into twenty ‘Bring me Sunshine’ packs that were then sent out to competition winners later that month.

“For two-thirds of people, having a beach holiday to look forward to will help them feel motivated,” commented Steve Heapy, CEO of Jet2.com and Jet2holidays. “This is reflected in the fact that January is our busiest time of the year ( for holiday bookings.”)

Jet2 also celebrated #BlueMonday on Facebook with its January Feelings Forecast , a sort of mock weather map highlighting the different low moods around the UK, and proclaiming Newcastle to be the sunniest feeling British city.