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WOW Air - WOW Air On Snapchat
WOW Air - WOW Air On Snapchat
WOW Air has gone Snap-happy with daily updates to followers on SnapChat. It recently used the social media app’s story feature to promote its new San Francisco flights, with a three day competition .
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An Instant messaging platform, SnapChat lets friends share images of their daily experiences and is popular with Millennials and GenZ.
Snapchat’s Story feature allows brands to combine snapshots and videos of special events. The advantage for brands is that it fosters spontaneity and intimacy , making them more approachable.
To launch its new San Francisco / Iceland routes (with onward connections to Europe), WOW Air ran a three day campaign with the tagline #wowincali , each day featuring a different story starring WOW Air flight attendants. Following the stories, gave fans the chance to win flights.
WOW Air saved each day’s story, sharing the videos on Facebook and YouTube . Fans loved the campaign, “thoroughly loving WOW Air on Snapchat. Even if I don’t win a flight to Iceland, I consider myself winning,” said one follower on Twitter.
Travel writer Cynthia Drescher commented , “I think WOW Air’s trio of [Flight Attendants] are my favorite Snapchat personalities. Their antics in [San Francisco] are supremely endearing.”
Despite its popularity, some airlines have been slow to establish a Snapchat strategy. Aer Lingus was the first airline to join network in 2014 and used the platform last year to celebrate the launch of its Dublin-San Francisco service.
Other airlines which have joined Snapchat include Air New Zealand, American Airlines, Southwest, SWISS, and Virgin America.
