Qantas - Qantas New Destanation Saftey Video

Qantas - Qantas New Destanation Saftey Video

Qantas Airlines has released a new cabin safety video filmed in various locations across Australia with everyday Australians as the actors communicating the safety instructions.

The video features a life-jacket demonstration at Bondi Icebergs Swimming Club and a soothing demonstration of the brace position during a yoga class on Hamilton Island.

The video is being introduced across Qantas’ domestic and international fleet this month, and will also feature on the airline’s online channels. Though the primary focus of the video is on safety, it also marks the launch of a new joint tourism campaign between Qantas and Tourism Australia. Throughout the year, the two organizations will collaborate to promote the tourism locations featured in the video. Tourism Australia will further promote Qantas’ safety video on its social media channels, reaching millions of people around the world.

We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself, said Qantas CEO Alan Joyce. “With the headwind of a lower dollar we have the potential to create a new tourism boom in this country,” he added.

Qantas’ new safety video has already been viewed over 200,000 times at the time of this report.

Other airlines have also successfully combined destination marketing with their cabin safety videos.

Air New Zealand’s Safety Safari video , featured renowned surfers on beaches in New Zealand and Australia, and Icelandair used the striking landscapes of Iceland as a backdrop for its video last year.