Jetblue - Fly Babies

Jetblue - Fly Babies

In the consumer goods market, women are fuelling incredible growth . They are a major demographic targeted by sales professionals in a vast array of industries, including travel.

For a lot of brands, there is no bigger prize than winning the loyalty of Moms. After all, who can deny that in most family homes, Mom does a lot of the shopping, the gifting, the event planning and the travel organization?

With a sweet and sincere campaign executed on a flight in May, JetBlue demonstrated that it is acutely aware of how important mothers are, and that it’s sympathetic to the challenges they face on a daily basis – especially flying with a small child.

A YouTube video posted by the airline on May 7 th depicts a real day-of-travel for passengers flying JetBlue’s flight 213 from New York to Long Beach, CA. It starts with filmmakers speaking to moms who will be on the flight with a baby. They reveal what they’re worried about – irritating other passengers.

But on this flight, a stewardess announces that for every baby who cries, every passenger will receive 25% off their next JetBlue flight. In the end, four babies cried – and so free, round-trip tickets were promised to all the passengers onboard. It really changed everyone’s attitude toward the fussy infants onboard.

The video for this campaign has been viewed nearly 3 million times between Facebook and YouTube , and a wide range of media covered the story; from big mainstream sites like Huffington Post , to Mom-focused blogs and communities like Her Family .